First in Thirst

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

By Rovell, Darren

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ISBN
978-0-81447-299-6
Publisher
New York : AMACOM, 2005.


REVIEWS

Library Journal

Reviewed on September 15, 2005

Gatorade, which has ubiquitous) name recognition and an 80 percent market share, turns 40 this year. Rovell (sports/ business reporting, ESPN; coauthor, On the Ball ) here explains its success. Gatorade started at the University of Florida, where the Gators have played football for generations. Local physicians, approached with the problem of players getting sick and sometimes even dying because ...Log In or Sign Up to Read More

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