Africa rising

how 900 million African consumers offer more than you think

By Mahajan, Vijay

 Not Rated. Be the first to rate this product!

ISBN
978-0-13233-942-1
Publisher
Upper Saddle River, N.J. : Wharton School Pub., c2009.


REVIEWS

Library Journal

Reviewed on August 15, 2008

Mahajan (McCombs Sch. of Business, Univ. of Texas, Austin) here revisits The 86 Percent Solution: How To Succeed in the Biggest Marketing Opportunity of the 21st Century, a book he coauthored with Kamini Banga, advocating that there is a ripe market in the 86 percent of the earth's population located in the Third World, a demographic largely ignored by modern companies. Now he specifically addresses Africa, noting that there are 900 million pot...Log In or Sign Up to Read More

Become a Pro


This feature is only available to Pro subscribers. Please log in, or upgrade your subscription.

Add To My List

cover
by

This feature is only available to Pro subscribers. Please log in, or upgrade your subscription.

Export


This feature is only available to Pro subscribers. Please log in, or upgrade your subscription.

Save List Search Query


This feature is only available to Pro subscribers. Please log in, or upgrade your subscription.

Follow Lists


This feature is only available to Pro subscribers. Please log in, or upgrade your subscription.