One billion customers

lessons from the front lines of doing business in China

By McGregor, James J.

Publishers Summary:
"Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market."--BOOK JACKET.

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ISBN
978-0-74325-839-5
Publisher
New York : Free Press, c2005.


REVIEWS

Library Journal

Reviewed on October 3, 2005

The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chines...Log In or Sign Up to Read More

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