Inside Larry and Sergey's Brain

By Brandt, Richard B.

Publishers Summary:
An in-depth look at the strategies of Google's shockingly successful founders You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions. For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business. Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

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ISBN
978-1-59184-276-7
Publisher
Portfolio Hardcover


REVIEWS

Library Journal

Reviewed on July 14, 2009

Brandt (Capital Instincts) profiles Larry Page and Sergey Brin, founders of the multibillion-dollar conglomerate, Google Inc., and the philanthropic arm of the company, Google.org. Unlike many other business histories, which focus on corporate successes and lessons, this book delves into the psyches of Page and Brin and describes their transformation from shy and socially awkward computer geeks to skilled business and technology leaders. Like many great entrepreneurs, they have an undying determination to succeed, a willingness to take risks, and, above all, a clear vision that energizes individuals around them. Verdict This will appeal to a large readership as the public's interest in Google and its future is broad and growing.-Caroline Geck, Newark Public Schs., NJ Copyright 2009 Media Source Inc. Copyright 2009 Media Source Inc. ...Log In or Sign Up to Read More

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