Beyond greed and fear

understanding behavioral finance and the psychology of investing

By Shefrin, Hersh

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ISBN
978-0-87584-872-3
Publisher
Boston, Mass. : Harvard Business School Press, c2000.


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Library Journal

Reviewed on October 1, 1999

Behavioral finance is defined by Shefrin (finance, Santa Clara Univ.) as "a rapidly growing area that deals with the influence of psychology on the behavior of financial practitioners." This comprehensive study is aimed primarily at practitioners--portfolio managers, analysts, and financial advisers--who, according to Shefrin, "need to know that...Log In or Sign Up to Read More

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