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the making of the American mass market

By Strasser, Susan

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ISBN
978-0-39455-292-7
Publisher
New York : Pantheon Books, c1989.


REVIEWS

Library Journal

Reviewed on October 15, 1989

Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept, have shaped the modern American appetite for particular mass-produced good...Log In or Sign Up to Read More

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