Advertising the American dream

making way for modernity, 1920-1940

By Marchand, Roland

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ISBN
978-0-52005-253-6
Publisher
Berkeley : University of California Press, c1985.


REVIEWS

Library Journal

Reviewed on September 1, 1985

This work, unlike other recent studies such as Stephen Fox's The Mirror Makers ( LJ 5/15/84), focuses less on the history and more on the social context of American advertising during the 1920s and 1930s. Extensively illustrated with period magazine advertisements and based on research into agency primary sources, Marchand's book make...Log In or Sign Up to Read More

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