Marketing to moms

getting your share of the trillion-dollar market

By Bailey, Maria

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ISBN
978-0-76156-366-2
Publisher
Roseville, Calif. : Prima, 2002.


REVIEWS

Library Journal

Reviewed on October 15, 2002

The focus of Bailey's book is how to reach the unique market of mothers, or the "mom market," with a marketing message. Bailey, the CEO of BSM Media, Inc., a media and marketing company that specializes in the mom market, contends that mothers are a distinct group and respond to different stimuli. Furthermore, marketers must recognize the diversity in the mom market and target a specific seg...Log In or Sign Up to Read More

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