Don't Think of an Elephant

Know Your Values and Frame the Debate--The Essential Guide for Progressives

By Lakoff, George

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ISBN
978-1-93149-871-5
Publisher
Chelsea Green Publishing Company


REVIEWS

Library Journal

Reviewed on December 20, 2004

Lakoff, a cognitive scientist and linguist at Berkeley, believes he knows why conservatives have been so successful in recent years and how progressives like himself can beat them at their own game. This slim book presents a simple, accessible overview of his theory of "moral politics" and a call to action for Democrats mourning November's election results. Lakoff's persuasive argument focuses on two ideas: what he calls "framing," and the opposition of liberals' and conservatives' concepts of the family. Conservatives,...Log In or Sign Up to Read More

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