What Would Google Do?

By Jarvis, Jeff

Publishers Summary:
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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ISBN
978-0-06170-971-5
Publisher
Collins Business


REVIEWS

Library Journal

Reviewed on March 2, 2009

Verdict: A well-indexed and thought-provoking survey of how the Internet-and specifically Google-have changed the business landscape, and what companies must do to keep up. Highly recommended for public, academic, and business libraries. Background: Jarvis (interactive journalism, Graduate Sch. of Journalism, CUNY; founding editor, Entertainment Weekly) argues that services and industries can no longer survive as exclusive gatekeepers of information. Google and the Internet have irrevocably changed market expectations-customers now want and expect control over the choices they make. Google dominates the new advertising marketplace through its highly successful business model as developer of freely available information platforms focusing on client interaction. Jarvis demonstrates how businesses can flourish by focusing on customer and client dialog and defining the scope of their services and products within niche markets. [See LJ Talks to Jeff Jarvis.-Ed.]-Robert L. Balliot, Bristol, RI Copyright 2009 Media Source Inc. Copyright 2009 Media Source Inc. ...Log In or Sign Up to Read More

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