Co-opetition

By Brandenburger, Adam & Nalebuff, Barry J.

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ISBN
978-0-38547-949-3
Publisher
New York : Currency/Doubleday, c1996.


REVIEWS

Library Journal

Reviewed on June 1, 1996

Losing and winning are two extremes by which businesses are often measured. Brandenburger (Harvard Business Sch.) and Nalebuff (Yale Sch. of Management) argue that most businesses and their transactions lie somewhere between the two poles. Their liberating message is that your competitor does not have to fail for you to win. Conversely, you don't have to fail either...Log In or Sign Up to Read More

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