Business

the key concepts

By Vernon, Mark

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ISBN
978-0-41525-324-6
Publisher
London ; New York : Routledge, 2002.


REVIEWS

Library Journal

Reviewed on December 1, 2001

Routledge's "Key Concepts" series aims to provide basic definitions to undergraduates and the informed public. In this entry, approximately 230 terms in management, economics, marketing, organizational behavior, and operations are each given a one-sentence definition followed by a longer, more detailed description, up to two pages in length, explaining the idea in context. Each entry ends with See also references and further reading suggestions tied to a long, up-to-date...Log In or Sign Up to Read More

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