Fables of abundance

a cultural history of advertising in America

By Lears, T. J. Jackson

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ISBN
978-0-46509-076-1
Publisher
[New York] : Basic Books, c1994. --


REVIEWS

Library Journal

Reviewed on November 1, 1994

Lears (history, Rutgers Univ.) offers a scholarly, multidisciplinary discussion of the relationship between advertising and culture, straying into literature, art, religion, and other areas to show how advertising has affected culture rather than merely reflecting it. He views as false and even harmful the ad industry's atte...Log In or Sign Up to Read More

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