World as laboratory

experiments with mice, mazes, and men

By Lemov, Rebecca

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ISBN
978-0-80907-464-8
Publisher
New York : Hill and Wang, 2005.


REVIEWS

Library Journal

Reviewed on December 15, 2005

This intriguing history of social engineering reveals both the boldness of its failures and its living legacy in contemporary applications like focus groups and advertising techniques, behavior modification and self-help strategies, and perhaps even coercive interrogation tactics like those used at Abu Ghraib. Lemov (history & anthropology, Univ. of Washington) begins her first book by covering obscure pioneers (e.g., German American biologist Jacq...Log In or Sign Up to Read More

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